In 1999, the magazine created a minor controversy in Canada by inviting readers to submit sexually explicit stories about Sheila Copps, a left-leaning member of the Liberal cabinet. In general, Canadian Hustler imitates the appearance and tone of its American counterpart, with Canadian content added. This magazine is not owned by Larry Flynt but is licensed to publish material from the American version. The abbreviation 'L.F.P.' originally stood for 'Larry Flynt Publications.'ДЄ Canadian version of Hustler is published by a Quebec-based firm. Hustler is officially published by LFP, Inc, which also produces pornographic films. Hustler retail store in West Hollywood, California Both licensed enterprises are operated by LFP's partner, Deja Vu. The chain's flagship store is on Sunset Boulevard in West Hollywood. Other enterprises include licensing the Hustler name to the Hustler Club chain of bars and clubs and the Hustler Hollywood store chain that sells adult-oriented videos, clothing, magazines and sex toys. Larry Flynt Publications also licenses the Hustler brand to the Hustler Casino in Gardena, California, which is owned directly by Flynt as an individual through his holding company El Dorado Enterprises. It frequently depicts hardcore themes, such as the use of sex toys, penetration, oral sex and group sex. Today, Hustler is still considered more explicit (and more self-consciously lowbrow) than such well-known competitors as Playboy and Penthouse. It shows explicit views of the female genitalia, becoming one of the first major US-based magazines to do so, in contrast with relatively modest publications like Playboy. The magazine grew from a shaky start to a peak circulation of around 3 million in the early 1980s it has since dropped to approximately 500,000.

Introduced in 1974, it was a step forward from the Hustler Newsletter, originally conceived as cheap advertising for his strip club businesses at the time.

Hustler is a monthly pornographic magazine published by Larry Flynt Publications in the United States. Larry Flynt Hustler Club on West 52nd Street in New York

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